Webinar: Mobility-As-A-Service

 Dec03Webinar McGurkin LANDINGPAGE

IEEE Smart Cities Standards P2784 Webinar Series - Mobility as a Service

Speaker:  Tim McGuckin - MaaS America 

MaaS is a reimagining of personal mobility from the ground up. While the potential is almost unlimited, how key public and private actors and stakeholder see, describe and practice MaaS will impact both how it will manifest and its ultimate success. Tilt too much toward one interest group and the structure topples over. In this webinar you will learn: what is MaaS in the view of MaaS America, a group founded to advance a North American notion of Mobility as a Service; what are current EU and NA perspectives on MaaS; what’s the current deployment of MaaS look like; what may future implementations look like, and; the concept of MaaS as a Utility. The idea is that the business model should not be the focus – successful MaaS will be based on a common framework shaped by key principles, and on this framework you can hang any number of business models.

Who should attend this webinar?

  • Engineers and planners involved in designing and deploying systems that improve mobility for people and goods in metropolitan areas.
  • Citizens and other stakeholders interested in the future of transportation and sustainability
  • Community planners
  • Consulting engineers
  • City Managers and other city planning officials
  • Agency Officials

Register Today

About the Speaker

Tim McGuckin

Tim McGuckin

Combining a long-standing interest in transportation policy, mobility technology and urban systems with support from mobility sector colleagues and mentors, Tim, the Executive Director & CEO of MaaS America, founded the organization as a place to talk openly about MaaS and advance a framework that reflects America's history, culture and geography.  During his 2+ decades in the transport industry, Tim has played lead roles at private companies and non-profit issues-based groups.  His time in the private sector at A-to-B USA, GeoToll and Leidos confirmed in him the importance of financial motives and incentives as drivers of the continuous innovation needed to create services people want and would pay for.  His years at non-profits such as OmniAir, ITSA and IBTTA gave him a unique grasp of the perspectives, pain & pride-points, and overall needs of public sector operators, as well as an appreciation for and ability to marshal and build effective cooperative efforts.  Tim saw that among the current associations in the US, none were focused specifically on Mobility as a Service, or were advancing MaaS in terms of serving and advancing the unique American form of mobility.  Tim reports that he always enjoyed cities and grew to appreciate urban built environments and how they worked during his stint as a historic renovation worker in downtown Philadelphia.  He took this interest to Virginia Tech where he earned undergraduate and graduate degrees in Urban Planning.

Click here to view the webinar